3 Ways You Can Improve Your Mobile Advertising Efforts

Date: May 11, 2015

As more and more customers connect with brands on their mobile devices, it’s important that your company stays up-to-date on mobile trends. 

A 2014 survey (Pew Research Center) found that 90 percent of U.S. adults own a cell phone, and 60% of these mobile users are utilizing their phones to go online.  

To stay competitive, you’re business should be using these 3 mobile marketing strategies that will help you reach more customers:   

1. Design 

Would you change your website design if you knew 7 out of 10 mobile searches lead to consumers taking action within 1 hour? How about if 4 out of 10 mobile users choose another search result if the first is not mobile-friendly? For these statistics alone, having a mobile-friendly site is key to business success.   

2. Content 

Capturing the attention an on-the-go audience also means developing a content strategy with the mobile user in mind. One way to do this is to this is through videos. Videos still look good on a smaller screen and can communicate a lot of content in a short bit of time that’s entertaining to the user.  

3. Location  

Targeting consumers by location is a great way to increase sales. Not only does this help your company bring its products and services to those who need them most, but many consumers prefer this type of ad. In fact, one survey shows that 72% of mobile users are more likely to act on ads that are targeted to their specific location. 

Argus Leader Media in Sioux Falls, South Dakota is ready to help you develop an effective mobile strategy. Contact us today for a free digital audit.

Talk to a media specialist today!


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