5 Tips for Improving Your Content Marketing Strategy
Date: September 08, 2015
Content marketing is, in many ways, a revolutionary approach to marketing. Rather than pushing messages to your audience, this strategy involves creating engaging content that pulls in your potential customers by providing them with real value. Because of its effectiveness, more brands are incorporating content marketing into their campaigns. In fact, the Content Marketing Institute announced that as many as 73 percent of brands boosted their production of content during 2014.
When it comes to content marketing, basic content creation and distribution isn't enough. To optimize the effectiveness of your content efforts, you need a winning strategy. If you want to get better results from your current strategy, here are some tips to follow:
1. Put your plan on paper
Before you start creating content, create a written plan that describes your goals, your procedure for content distribution and how you will evaluate your success. This plan should clearly show how you will integrate your content marketing with your other types of marketing.
2. Hire a qualified marketing team
If possible, professional marketers should always handle your campaigns. If your budget does not allow you to maintain an in-house team of marketers, you might consider outsourcing these responsibilities to an agency or media group.
3. Create engaging content
Without engaging content, your content marketing campaigns will never see the light of day, much less success. In order to be successful, you need to develop and distribute content that captures the interest of your target audience, inspires them to take action and keeps them coming back for more. For example, depending on your business, it might make sense to develop a series of how-to videos that actually solve a real need. Understand your target audience’s needs at different stages of the buying cycle, what they find interesting, and where they go for this content.
4. Monitor the success of your campaigns
As with any other marketing campaign, make sure to monitor their success continuously. Pay attention to which types of content and what topics are most effective and determine what sets them apart. You should also make note of any strategies that seem to be ineffective with consumers.
5. Course correct when needed
No matter how much time you spend developing a content strategy, after a few months of publishing content you will almost undoubtedly need to do some course correcting. This may mean switching the types of content that you produce, such as creating more videos and less blog posts. It may also mean focusing on different buyer personas or reprioritizing which stages in the buying cycle you attempt to influence. The point is that you need to be flexible and adjust your strategy on a regular basis.
Argus Leader Media in Sioux Falls, SD, helps local business and agencies alike in developing and executing winning content marketing strategies and honing their overall efforts. We’d love to help your business-contact us today.