5 Ways to Get More Out of Your Facebook Advertising

Date: July 06, 2015

With 1.39 billion active users each month, Facebook opens up opportunities for companies that want to better reach their target market. According to Invesp, Facebook ads account for more than 9% of total digital ad spending and businesses are paying 122% more per Facebook ad this year than in 2014. This shows just how powerful Facebook marketing can be and with a little planning, you can incorporate Facebook ads as part of your social media strategy.

Here are five ways that you can get more out of your Facebook marketing:

1. Develop useful content.

When creating Facebook advertising, your content is not only competing with other companies for user attention, but also friends and family. Create valuable content so that you can rightfully earn the viewer’s attention.

2. Use targeting options when launching ads.

Facebook has data on millions of users and you can utilize this information by using the social network’s targeting options to narrow your audience by demographic information such as age, gender, location, education level, and interests.

3. Use separate ads for mobile and desktop.

There are approximately 654 million people who use Facebook on a mobile device each day. It’s important to optimize your Facebook ad content and design depending on whether the ad appears on a mobile browser or a desktop.

4. Test different images and copy.

The best way to find out which Facebook ad content resonates best with your viewers is to test different combinations of images, content and call to action text.

5. Encourage engagement.

Facebook is at its heart a social network, and you should keep this in mind when creating Facebook advertising. Try asking questions to get viewers thinking or ask them to offer their input.

Build Your Brand with Facebook Marketing

Are you ready to get the most out of your Facebook ads? Argus Leader Media in Sioux Falls, South Dakota is a preferred Facebook partner that loves helping companies like yours grow their business with an online marketing strategy. Contact us to start reaching more customers on Facebook today!

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