Facebook Advertising: 5 Tips To Help You Get Started
Date: May 18, 2015
Written by Tresa Turner, Digital Optimization Specialist
Do you find yourself scrolling through your Facebook News Feed at least once or twice a day? It’s okay if you do – you’re not alone. For many avid Facebook users, checking their Facebook News Feed is one of the first things that they do before starting their day. Facebook has become an essential part of people’s lives and incorporated in their daily routine. It’s an audience that cannot be ignored.
Facebook has evolved into more than just a place for us to individually connect with each other – it is the virtual networking party you can’t miss. Everyone is invited, but how are you approaching prospects? Facebook is powerful. With their own algorithm and plethora of data on users, targeting quality prospects is right up Facebook’s alley. Facebook has 94% accuracy on targeting efforts* - shouldn’t you be taking advantage?
Just like buying advertising in the newspaper, Facebook makes it easy for businesses to purchase advertising on their platform. Unfortunately, just handing over advertising dollars to your “tech savvy” 24 year-old assistant that is always on Facebook isn’t the best way to maximize those dollars. Remember that Facebook is a sophisticated advertising platform. You need a sound strategy and someone that understands Facebook Advertising. Not just someone who knows about Facebook Newsfeeds and posts.
I know, sometimes you want to try things out yourself. If that’s the case, here are five simple tips to help you get started:
Develop A Strategy
What’s the campaign and what’s the overall end result desired? How will you gauge success? Are you looking for more “Likes” or do you want users to claim an offer in-store? Who should your target be? What type of creative is going to reach that target? The foundation of your Facebook Advertising campaign rests on developing a sound strategy.
Identify Your Target
Say you want to target people that like cars, but what kind of cars do they like? Before diving down on a single make and model, maybe it’s a type. Perhaps you want to target people that like sedans because that’s what you’re selling. Sometimes being too granular with targets can limit a bigger audience that is already at the purchase decision in the buying funnel.
Now that you’ve created a strategy and identified your targets, it’s time to whip out your calculators and talk money. I know it’s not the best part of the process, but it needs to be done! The most successful businesses establish a budget and stick to it. Remember if you spend very little, expect to receive very little back.
Create Valuable Content
So you’ve created ads to Facebook’s specifications, identified your targets, but you’re not receiving the success you longed for. Your targets are spot on and your budget supports your campaign, but no one is engaging. Why could this be happening? Before pointing your finger at Facebook, take a look to see if your content is worth engaging with. Give users a reason to stay and give you a “like” or even share with their friends. After all, it’s about building your audience.
The campaign is over, now it’s time to pick out the data and uncover what it all means. Sometimes having all the data can create a bigger headache. Recall how you were going to measure your success back when you were developing your strategy. Choosing irrelevant data to determine the success of your campaign can waste time and money. Know what you’re looking for when you’re diving into the numbers.
These tips serve only as highlights into what your Facebook Advertising campaign would entail and are five areas that should not be overlooked. If you’d like to explore Facebook Advertising further or have questions, we’d love to have the conversation. Speak with an expert today!