Why Online Video Should Be a Top Priority for 2016

Date: February 16, 2016

Why Online Video Should Be a Top Priority for 2016 

Small business marketers are always looking for new ways to increase brand recognition and extend online reach. Through video advertising, you can retain viewer attention and share your company’s values, all while humanizing your brand.  

Even if you do not have the resources to run an ad on TV, you can still produce quality video content and distribute it through various online outlets. Read on to learn more reasons your small business needs to make video advertising a top priority in 2016: 

Online Video Helps You Connect with Consumers 

The key to attracting and retaining long-term buyers is building strong customer relationships. Video advertising helps facilitate this by allowing you to tell your brand story in a compelling way.  

According to Conversioner, 1 in 4 Americans watches online videos daily. With this in mind, it may not surprise you that videos in Google’s universal search results have a 41% higher click-through rate than those that are just text. Data shows consumers actually want to watch high-quality online video content, making it a great medium through which to attract and convert new customers. 

Online Video Amplifies Other Digital Marketing Strategies 

In addition to helping amplify your visibility on search engines, online video also works in tandem with other digital marketing tools. For instance, incorporating video content into your social media marketing can help you increase audience engagement and shares. 

Video content is also effective when used in email marketing efforts. In fact, using the word “video” in your email subject line can boost open rates by 19 percent. Additionally, featuring video content within your marketing emails increases click-through rates by 65 percent. This shows just how powerful video content can be when integrated with other aspects of your digital marketing. 

Time to Make Online Video a Part of Your Digital Marketing Strategy! 

If you want to jumpstart your next marketing campaign with video, now is the best time to create an effective strategy and begin producing content. The online marketing experts at Argus Leader Media in Sioux Falls, SD, are ready to help. Contact us now for a free consultation. 

Talk to a media specialist today!


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