How the Google Algorithm Update Will Impact Your Business

Date: May 26, 2015

Have you heard of Mobilegeddon? It’s taking the mobile world by storm and it’s all because Google puts a lot of value on mobile user experience. Google made an update to their mobile search algorithm on April 21 and scores of companies have been seeing a decline in their web traffic numbers. Are you one of them? If you are, here’s why. The update rewards businesses that have mobile-friendly web design, while ranking other websites with a less responsive design lower in search rankings.  

May the Mobile Be With You 

Business Insider states that about 60% of online traffic comes from mobile devices. With this knowledge, Google decided to change its algorithm to better reflect today’s consumer search habits. And because of this update, businesses need to adjust the way that they think about their website. Not only do you need to design for desktops, but you also need to make sure your website is user-friendly to mobile users.  

How Do You Make Your Website More Mobile-Friendly? 

There are numerous ways to make your website more mobile-friendly, but here are four basic steps you’ll want to cover: 

1) Page content should fit on a mobile screen without having to zoom or scroll sideways. 

2) Software like Flash should not be used because it’s not friendly to all devices.   

3) All links should be easily clickable on a smaller screen  

4) The buying process should be very easy (translation: fewest clicks possible) 

Having a mobile-friendly design helps a business in the search rankings and it also makes it easier for mobile users to navigate a website. That could mean a lot more sales!   

Has Your Website Visitor Traffic Taken a Hit? 

Argus Leader Media in Sioux Falls, South Dakota can help you improve your web traffic by making your website more effective and responsive. Contact us today. 

Talk to a media specialist today!


Twitter Feed

View On Twitter

Facebook Feed

View On Facebook

Argus Leader Media Blog

Next Generation SEO - The New Customer Journey

There is no one-size-fits-all definition for how consumers utilize search, except that they use it every step of their journey.

Read More