How to Create a Content Marketing Strategy That Works
Date: September 28, 2015
Is your content marketing as effective as you want it to be? Developing an effective strategy is vital if you want to create compelling content that boosts lead generation and converts visitors into customers.
Key Components of a Winning Content Strategy
There is no single sure-fire approach to content marketing, but the best plans include similar elements that set companies up for success:
- Build target buyer personas. Research your target consumers to find out who they are, where they get their information and how they evaluate brands and make purchases.
- Create a list of clear goals for your content. Consumers need different types of content at each stage of the buyer’s cycle, so you need to develop content goals for each step.
- Generate a list of key content themes. These themes should capitalize one where the needs of your audience and your expertise in the market intersect.
- Create a content calendar. This helps ensure that your content is consistent and aligns with your overall marketing goals throughout the year.
Implementing Your Content Marketing Strategy
Now that you have developed a solid content strategy, it is time to put your plans into action. With the goals you have created in mind, use the information that you found while researching your ideal customers to develop content aimed at your target audience. In addition to covering topics that add value for your target consumers, be sure your content is compelling and reflects that quality people need to associate with your company, rather than adding to the white noise of other companies clamoring for their attention.
Developing a Content Strategy in Sioux Falls
Argus Leader Media in Sioux Falls, SD can help you develop and implement your content marketing strategy. With access to research tools such as Nielsen data and PRIZM clusters, our marketing team helps you better understand and focus on your target market. Our team of talented writers and creatives is ready to create engaging content that appeals to your target audience. We also provide distribution through an unrivaled selection of local and national media assets, as well as online platforms such as social media and the Yahoo! display network. Contact us to get started.