3 Expert Tips for Engaging Customers Through Social Media Marketing

Date: February 23, 2016

3 Expert Tips for Engaging Customers Through Social Media Marketing  

Most companies already know how important it is to be active on social media—yet many have untapped potential to engage more customers on social media. Consistently publishing quality content across social networks is an effective way to create touchpoints with potential buyers and develop stronger relationships with existing customers. Below are three tips for increasing engagement rates with your social media posts: 

1. Start a conversation. 

Connecting with your audience involves more than just a one-way conversation. Your brand should strive to converse back and forth with customers, and one way to do this is by making use of hashtags. Your brand can use hashtags on sites like Twitter and Facebook to join online conversations that are relevant to your target market, or to start new conversations. In fact, Tweets with one or two hashtags have a 21 percent higher engagement rate than those without. 

2. Use quality visuals to hook and wow your audience. 

The first step to increasing social media engagement is getting followers to stop and read your posts amidst a sea of other information. One effective way to do this is by creating and sharing visual content like photos, videos, and infographics. Research shows that adding colored visuals increases a person’s willingness to read a piece of content by as much as 80 percent. Not only do visuals increase audience attention, they also help improve content comprehension and the potential of content “likes” and “shares.” 

3. Boost important posts with paid exposure. 

If you want customers to engage with your posts, then your social media marketing content needs to be visible in their feed. On social media, brands are not only competing for customer attention with other brands but also with users’ friends and family. In fact, studies show Facebook business pages reach as few as 2 percent of followers organically. Promoting your most important or popular content through paid, sponsored posts helps boost visibility and gives your brand a greater opportunity to engage your target market. 

Are you ready to start reaching and engaging more customers on social media? The talented team at Argus Leader Media located in Sioux Falls, SD, is ready to help you create a strategy to do just that! Contact us today for more information on how we can help you enhance your social media content. 

Talk to a media specialist today!


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