Small Business Marketers: Is it Time for a Retargeting Campaign?  

Date: January 26, 2016

Small Business Marketers: Is it Time for a Retargeting Campaign?   

Many small business (SMB) marketers have experienced the problem of seeing increased website traffic that results in fewer customers. In fact, studies show that a whopping 98 percent of first-time website visitors don’t convert—so what can you do to get your products and services back on their radar? Using retargeting campaigns, you can create additional opportunities to convert these browsers into buyers.  

Retargeting 101 

Through a piece of code implemented on your website, retargeting (also known as remarketing) tracks visitors to your site who don’t convert. As these consumers peruse other websites across the internet, the snippet of code will let your retargeting provider show them your ads. These ads effectively keep your brand on the minds of your target audience for hours (and even days) after they’ve visited your website, giving your company a greater chance of being the one they turn to when they’re ready to make a purchase.   

Studies show that remarketing can deliver big results, such as: 

Retargeting Best Practices for SMBs 

Tap into the results retargeting campaigns can have on your small business by taking note of these best practices: 

Are you looking to run a retargeting campaign to convert website visitors into customers?  The experts at Argus Leader Media in Sioux Falls, SD, can help you plan and execute a successful campaign. Contact us today for a free consultation. 

Talk to a media specialist today!


Twitter Feed

View On Twitter

Facebook Feed

View On Facebook

Argus Leader Media Blog

Next Generation SEO - The New Customer Journey

There is no one-size-fits-all definition for how consumers utilize search, except that they use it every step of their journey.

Read More