SEO & PPC: A Winning Combination

Date: May 04, 2015

The majority of businesses understand the need to use search engine optimization, or SEO, as a component of their inbound marketing strategy. Others also recognize the importance of how pay-per-click advertising, or PPC, can contribute to their inbound marketing efforts as well. However, the magic bullet is using SEO and PPC together.

To fully recognize the effectiveness of SEO and PPC in an online marketing campaign, understanding lead generation is important.

The Fundamental Goal of SEO

The essence of SEO should focus on creating high-quality and useful content. This provides the dual purpose of propelling a company’s online content to the top of search engine results pages, or SERPs, in addition to developing a growing and reliable audience for the company.

SEO is a long-term approach, requiring months, if not years, to fully achieve its effect. SEO is a cumulative effort, building upon itself and accelerating over time before ultimately reaching its peak.

The Fundamental Goal of PPC

PPC marketing ensures your ads are exclusively viewed by your target audience. This typically consists of users whose searches show interest in your company or industry. As the name implies, you pay when they click. When the PPC campaign is set up correctly, it will produce qualified leads and boost traffic to your site. However, PPC methods of advertising require a compelling offer for the target audience to convert once they click on the link.

Putting SEO and PPC Together

Would you rather have fast results or long lasting effects? Hopefully, you answered both because every business needs both. Since SEO results take a while to reach their full potential, PPC can boost your company’s search results in the meantime.

Even with SEO in full motion, it is necessary to have both operating so they can complement each other. Each provides relevant insights about the keywords your customers are using to find you. However, running SEO and PPC together ensures that your website displays in both the paid and organic results in your customers’ searches. Three principal reasons include the credibility of being visible in both places, having a paid link at the top of the results page, and the tendency many consumers have to click on the top links rather than the organic results.

Both SEO and PPC have the ability to enhance your company's inbound and online marketing tactics. Having a team that can help you maximize both is essential to your company’s short- and long-term success. Argus Leader Media in Sioux Falls, South Dakota is a Google Premier Partner that can help develop and execute digital marketing strategies while providing frequent and transparent reports. We are also a preferred Facebook partner and have the wide range of expertise you need for a robust and comprehensive digital marketing SEO and PPC campaign.

Contact us today for a free digital audit.

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