Take Advantage of Micro-Moments through Targeted Mobile Marketing

Date: October 27, 2015

As more and more people utilize mobile devices, the way we consume media has begun to change. Whereas people used to get online for predictable, daily sessions, they are now using their mobile device to access the internet and interact at fragmented moments across their day. Among these interactions are micro-moments, or small moments when people get online to learn, discover, do, or buy something. These are the ideal times for brands to connect with their customers through mobile advertising.

Why Micro-Moments are Significant

Micro-moments help you build relationships with consumers that will help influence their brand preferences. Google found that 91% of smartphone users will look up information on their smartphones while in the middle of a task. This is an excellent opportunity for your brand to connect with potential customers while delivering relevant and useful content these users will find helpful.

Micro-moments are also important for helping you influence purchasing decisions when consumers are ready to buy. According to Google, 82% of smartphone users utilize their devices to look something up while standing in the store and one in ten of those people end up buying a different product than they had planned. Through targeted mobile marketing, your brand can deliver its message at just the right moment to be a part of that purchasing decision.

Where Targeted Mobile Marketing Comes In

Targeted mobile marketing helps you connect with consumers during these important micro-moments. One Google survey found that 69% of online consumers find that the quality, timing, and relevance of a company’s message can influence their perception of that brand. The key to being there during these moments is effective mobile advertising. By delivering mobile ads that are location-specific and targeted to the consumer, your company can interact with customers when they are most likely to be receptive to your message.

Make Mobile Advertising a Part of Your Marketing Strategy

Mobile advertising is no longer optional for brands that want to compete in the online marketing place. Argus Leader Media in Sioux Falls, SD is ready to help you develop a targeted mobile marketing strategy to reach more customers. Contact us today for more information about how to get started.

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