3 Simple Ways to Expand Your Small Business Email Marketing List

Date: January 19, 2016

3 Simple Ways to Expand Your Small Business Email Marketing List

Email is a versatile digital marketing tool that allows small businesses to reach customers during each stage of the buyer’s lifecycle. In fact, according to Gigaom Research, marketers consistently rank email marketing as one of the most effective tactics for customer awareness, acquisition, conversion, and retention.

If you want to take advantage of the many benefits email marketing can provide your small business, you need to find effective ways to build a list of subscribers. Below are three ways you can attract more qualified leads to your email marketing list:

1. Create a lead generation offer to entice subscriptions.

Giving your leads something in return for their email address is a great way to entice more opt-ins to your email list. Offer special coupons and exclusive sales to your potential email recipients that they won’t be able to access anywhere else.

You can also create premium content assets, such as e-books or whitepapers, and gate these valuable materials behind a subscription form so visitors must provide their email address to view. To get the most out of these gated offers, promote the gated material across your company’s social media networks and on your website.

2. Keep your opt-in form short and sweet.

Maximize the effectiveness of your email subscription form by ensuring that you’re just asking for basic contact information: your visitor’s name and email address. This will make opting-in a simple and painless process for your prospects and boost subscription rates.

3. Gather email addresses during offline events.

If your small business regularly attends trade shows or other offline events, these are great opportunities for you to grow your email list. Rather than asking visitors to write down their name and email on a piece of paper, use an app or tablet to collect these addresses. This ensures that each email address is accurately captured and will allow for easier segmentation and organization.

Argus Leader Media in Sioux Falls, South Dakota is ready to help your company grow your email marketing list and develop an effective strategy for subscriber engagement. If you are ready to start reaching more qualified leads through your email marketing, contact us today.

Talk to a media specialist today!


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