What Small Businesses Need to Know About the Latest Facebook Changes
Date: November 10, 2015
Facebook has made more changes that impact the way your small business connects with and engages with your customers. These changes affect both your consumers’ news feed and the way you pay-to-play in terms of Facebook ads. Here’s what you need to know.
Facebook Changes to the News Feed
Facebook users can now choose who they would like to see content from first in their news feed. There are a few ways that this change will impact your Facebook strategy:
- Brands will need to focus on creating compelling, must-see content that viewers want to receive. This is the best way to ensure they will want to see your content first.
- Companies may also want to prompt their followers to add their brand to the “see first” section of their news feed so that followers don’t miss any important updates.
- This change also makes developing a pay-to-play strategy a must for brands that want to remain visible despite the decline of organic exposure.
Facebook Changes to Ad Pricing
Previously, we gave our readers some great tips for getting the most out of their Facebook advertising. With new changes to the way that Facebook charges for pay-per-click ads, businesses can now take advantage of increased exposure. Facebook used to charge per ad click whether that click led viewers back to a brand’s website or resulted in a like or share. Now, Facebook has decided not to charge for likes or shares of ad content, which essentially multiplies your ads’ reach significantly without spending your budget on non-conversion clicks.
Adapting Your Social Media Strategy
Argus Leader Media in Sioux Falls, South Dakota loves helping businesses like yours navigate the constantly changing world of social media. Our team will help you update and hone your content and pay-to-play strategies so that your business can continue to engage customers on Facebook. If you’re ready to improve your social media strategy, contact us today.