What Small Businesses Need to Know About the Latest Facebook Changes

Date: November 10, 2015

Facebook has made more changes that impact the way your small business connects with and engages with your customers. These changes affect both your consumers’ news feed and the way you pay-to-play in terms of Facebook ads. Here’s what you need to know. 

Facebook Changes to the News Feed 

Facebook users can now choose who they would like to see content from first in their news feed. There are a few ways that this change will impact your Facebook strategy: 

Facebook Changes to Ad Pricing 

Previously, we gave our readers some great tips for getting the most out of their Facebook advertising. With new changes to the way that Facebook charges for pay-per-click ads, businesses can now take advantage of increased exposure. Facebook used to charge per ad click whether that click led viewers back to a brand’s website or resulted in a like or share. Now, Facebook has decided not to charge for likes or shares of ad content, which essentially multiplies your ads’ reach significantly without spending your budget on non-conversion clicks.  

Adapting Your Social Media Strategy 

Argus Leader Media in Sioux Falls, South Dakota loves helping businesses like yours navigate the constantly changing world of social media. Our team will help you update and hone your content and pay-to-play strategies so that your business can continue to engage customers on Facebook. If you’re ready to improve your social media strategy, contact us today. 

Talk to a media specialist today!


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