Why Advertise in the Newspaper?

Date: March 01, 2016

It’s no secret that the best way to reach the most customers is to take an integrated approach to marketing that includes both digital and print advertising. It’s the only way that you can make sure you’re taking every opportunity to engage your target buyers.  

Newspaper ads are a cost-effective form of print advertising that can help you grow your audience and business. Below we share a few of the reasons why you should consider using print ads to help you meet your marketing goals. 

1. Newspaper ads help your brand build trust with your audience.

According to a Nielsen engagement survey, audiences find newspapers to be one of the most trustworthy and ethical media outlets. Brands can take advantage of this by using newspaper ads to build trust and enhance brand reputation. Since readers find the information in these publications to be trustworthy, they are likely to hold the same sentiment towards brands that advertise in their favorite news publication. 

2. A targeted approach to print advertising in newspapers helps expand reach. 

Just like digital ads, newspaper ads allow you to target audience who are most likely to buy what you’re selling. Your newspaper sales executive will be able to go through readership demographics with you and help determine which publication is right for your brand. 

3. Newspaper ads are a cost-effective form of print advertising. 

Newspaper ads allow for a great deal of customization when it comes to where and when you place and at what cost to advertise. Your sales executive will work within your budget to create a cost-effective ad in a publication that appeals to your ideal audience. Not to mention, print advertising has one of the highest returns on investment compared to other advertising mediums. 

Are you using newspaper ads to reach your audience? Argus Leader Media in Sioux Falls, SD, helps brands just like yours improve ROI and meet their goals through an integrated approach to marketing. If you’re interested in learning more about how you can reach your audience through print advertising, contact us today

Talk to a media specialist today!


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