Why Targeted Display Advertising Should Be a Part of Your Marketing Mix
Date: October 16, 2015
Smaller businesses sometimes feel like they have to choose between display advertising and search engine marketing when it comes to allocating their digital marketing budget. But combining these two highly targeted, cost-effective channels can actually create natural synergy.
The Display Advertising Game Has Changed
Display advertising used to be hard for businesses with limited budgets to buy. However, with a shift in display ad technology, targeted display advertising is now an attractive option for businesses of all sizes. Real-time bidding (RTB) makes it easier for smaller or inexperienced buyers to purchase and allows businesses to do more with less funds.
One of the biggest myths about display advertising is that it doesn’t perform. However, studies show that display ads cause about 2/3 of viewers to take immediate action and that action is just as likely to come in the form of an online search as an ad click. Also, research from Yahoo! shows that there was an 83% lift in conversion rates after consumers were exposed to display ads.
Targeted Display Advertising + Search Engine Marketing = Success
Display advertising is great for building brand awareness and reinforcing your image within a targeted audience. With advanced targeting features that allow you to reach customers based on location, online behavior, or types of content, targeted display advertising helps you narrow your focus when bringing in leads. This strategy works well in conjunction with search engine marketing, which can help you reach active shoppers who are looking for what you offer.
It’s never too late to take advantage of the benefits that display advertising can provide your business. The marketing gurus at Argus Leader Media in Sioux Falls, SD are ready to help you connect with more leads through targeted display advertising on vital channels like argusleader.com and the Yahoo! Display Network, as well as other networks. Contact us today to get started!