Why Video Advertising Can Help You Attract More Customers

Date: August 19, 2015

There are a variety of online marketing tools that can help your company attract, engage, and convert your target customers. Though a successful marketing strategy is dependent upon a mixture of many tools, adding video content to your marketing mix can give your business that extra boost. Video advertising is quickly growing in popularity, simply because it is a great way to attract customers, hold their attention and influence purchase decisions. In this post, we will take a look at why this is and why you should consider making it a part of your business’ online marketing strategy.

Online Video is Engaging

The attention of online users is constantly being pulled in many different directions, especially with the increased use of mobile devices. This has made it vital for companies to focus their content creation efforts on material that can attract as well as engage their target market.

More and more companies are finding that online consumers respond well to compelling video content. According to one study, native online video ads have been reported to generate an 82% brand lift among users exposed to these ads. This shows that not only are users clicking on video content, but this content has the power to change audience perceptions.

Video Advertising Impacts Search Engine Results

Research shows that videos double the time that users spend on a website and can increase organic traffic from search engines by 157%. This presents a big opportunity for companies that want to increase lead generation efforts. Video content has an impact on SEO and search engine rankings because Google often prioritizes video content that it finds relevant. In fact, 62% of Google universal search results include online video. In order to take advantage of this boost in SEO, companies need to create compelling and relevant online videos that are optimized for the search engines.

Use Online Video to Convert More Customers

Are your conversion rates as high as you would like them to be? If not, you might want to amplify your video advertising efforts. Argus Leader Media in Sioux Falls, SD has experience helping companies convert more customers through compelling online video content. Contact us now to see how we can help you get started.

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